aspecial media factoid
Behavioural Data
Retargeting
Ad Solutions

 aSpecial Media specialises in online behavioural targeting. We are media and technology veterans with extensive experience in providing solutions to:

 

          - Consumers seeking relevant content

          - Content creators looking to acquire new audiences

          - Commercial enterprises searching for more productive ways to serve customers

 

We developed proprietary techniques to form a bridge between online audiences, website owners, media agencies and advertisers.

 

Advertisers and Agencies  
  • Maximise Reach, Improve Return on Investment
    • Access rich network of premium sites specially selected for quality content, influence and reach
    • Target potential customers identified by behavioural activity real-time
    • Overcome limitations of "ageing" data - Leverage actual interests versus stated interests.
Publishers  
  • Improve Relevancy, Increase Revenue & Yield
    • Segment audience through behavioural data
    • Boost click-through rates of advertisements by delivering them to the right audience
    • Enriched subscriber database and registered users by melding behavioral data with existing profiles
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Why aSpecial Media?
  • aSpecial is building one of the world's largest and most updated behavioral databases of Asian consumers. This continually updated, real-time view of consumer interests is built with proprietary algorithms and guidance from veterans in the media, advertising and technology industries.