aSpecial Media uses an advanced and proprietary behavioral targeting algorithm. It was created by a team whose members have deep and extensive experience in web publishing, online and mobile marketing, and developing software for business from conception to global implementation. 

Our Solution Stack is underpinned by our core capabilities. As our Publishing or Advertising partner, you can choose from a variety of  aSpecial Media offerings.

 1. Interest Profiles

• Get 360-degree views of online users as they move through the Web 
  
  • Examples of the precision metrics we collect and analyse for the Interest Profiles include:
    
    • Recency and frequency of visits
    • Pages viewed today
    • Dwell time and overall reading behaviour
    • Specificity of visited pages, and
    • Active interest boosting
• Tap our unique segmentation of users, which is based on their Interest Profiles, to gain a better understanding of your readers or prospective customers.

• Employ our Behavioural Targeting system to reach the right person at a period of heightened receptiveness.

• Enrich your own subscriber or reader database with our trove of Interest Profiles. 

2.  Analytics 

• Use our end-to-end analytics - whether for behavioral data, coupon eCommerce, or our ad network - to assess and improve the management of each customer engagement, down to the level of measuring the effective cost-of-conversion across multiple platforms.

3. Self-service platform

• Take greater control of your campaigns with our turnkey targeted CPM solution, which lets you stay engaged with your customers and flexibly follow trends across multiple platforms, optimising budgets against aggressive CPA and CPC goals.

4. Last-Mile Marketing

• Lock in your customers with our behaviorally-enhanced coupon platform, which encourages them to buy promotional coupons directly from merchants. It uses the same advanced algorithm technology as for our Interest Profiling.  
  
  • Features include:
    
    • Mobile Coupon Platform - Enables customers to easily access and purchase promotional offers via mobile phones or mobile websites
    • 24x7 Ready and Self-Service Portal - Allows businesses to plan, create and generate promotional offers on-demand and at-a-click
    • Targeted Relevant Coupon Offers Matched to Interests - Increases coupon redemption probability by matching offers to customers through expressed interests and behavioural profiles
    • Run “Level-up” Promotions – Re-targets customers over time. Establishes loyalty and maintain mindshare through sustained communications, increasing opportunities to cross-sell new products or upgrades
    • Location-Based Targeting – Identifies customers by proximity to location and then proactively “pushes” to them targeted and relevant offers to purchase. Effectively allows a business to “lure” customers into its storefronts to further “browse”, a key step to building continued customer mindshare.