aSpecial Media was founded by industry veterans with the vision of building and operating the world’s largest repository of Asian behavioural data. And then leveraging on this to help publishers refine their content offerings and advertisers improve their delivery of their marketing messages to the right audiences.

 

By boosting the relevancy of content and ads for users of online and mobile platforms, aSpecial Media aims to play a transformative role in boosting the attractiveness of publishers’ products and simultaneously maximising the value of marketeers’ budgets.

 

With years of deep experience in the media, regional marketing, and technology industries, we saw major opportunities in getting ahead of the curve of the online eco-system of Internet and Mobile users, publishers, advertising agencies and advertisers.

 

We have built a software engine to collect and segment behavioural profiles in realtime and share this with publishers and advertisers.

These profiles are collected with the prior approval of users either directly or through our partners, and comply with Singapore regulations.